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  • Welcome to , a shop for the blog and podcast.

Welcome to

We have stories, pictures and products to show the similarities in cycling culture between the world famous Flemish region of Belgium and the Fens of the East of England.

Our products are designed to show the cultural influences and reflect the cafe culture the sport of cycling is famous for. 

You will be as at home at the Ronde as you will at the Benwick Kermesse in this gear.

You can get to the main website to read our blog or listen to our podcast by clicking here.